**Exploring Hierarchical Interest Representation For Meta Ads Deep Funnel Optimization**

> <p\>Hierarchical Interest Representation is a research area for Meta Ads. We’re exploring an upstream representation layer over the universe of Ads entities – users, advertisers, products, services – learning unified embeddings that connect users&\#8217; inferred interests with the breadth of what advertisers offer in their deep funnel ads. The innovations in Hierarchical Interest Representation are \[...\]</p\> <p\><a cla...

**来源信息**
- **来源**：Meta Engineering Blog（RSS）
- **分类**：论文
- **发布时间**：2026-07-16 01:00（北京时间）
- **原文**：[打开原文](https://engineering.fb.com/2026/07/15/ai-research/exploring-hierarchical-interest-representation-for-meta-ads-deep-funnel-optimization)